How to increase reach on Instagram: 10 Simple ways

Instagram's reach can't be increased with a magic bullet. In order to do this, you should create high-quality content and publish it regularly. In this article, we will cover 10 simple Instagram strategies to increase your reach.

Let's take a moment to understand Instagram's algorithm before we dive into the topic...

Understanding the Instagram Algorithm

Instagram algorithms determine which posts appear in a user's feed. Several factors go into determining which posts are most relevant to the user, including the user's interests, whether the post is timely, and how many likes and comments it has received.

A user's Instagram feed is determined by the Instagram algorithm, which is a set of rules. By analyzing the interests and relationships between users, the algorithm shows them the most relevant content.

The 5 Instagram algorithm rules are:

1. Relevancy: What is the relevance of your content to your audience?

2. Timeliness: When do you post your content?

3. Engagement: Does your content engage viewers?

4. Quality: What is the quality of your content?

5. Consistency: How often do you post high-quality content?

In this post, we've revealed the ten main factors behind the Instagram algorithm.

How to increase reach on Instagram

Over 800 million people use Instagram every day. The app allows users to share photos and videos with their friends and followers. As well as providing various ways for users to share content, Instagram offers a number of additional features.

To increase the reach of your Instagram posts, you can use several easy techniques. By following these tips and tricks, you will be able to counter the effects of the Instagram algorithm as well as reach and influence new audiences.

1. Make use of relevant hashtags

2. Use location tags

3. Use engaging captions

4. Find your optimal posting times

5. Use high-quality photos and videos

6. Use infographics

7. Use user-generated content

8. Use calls to action

9. Tell Instagram Stories

10. Engage with your audience

Let's get started!

1. Make use of relevant hashtags

Applying fresh, relevant hashtags is the most effective strategy to increase your Instagram reach organically and efficiently.

You may continue to bring your content in front of new audience members by utilizing fresh and varied hashtags that are still relevant to your audience.

Instagram is all about hashtags. They assist other users in discovering your content and in analyzing the efficacy of your Instagram marketing strategy.

Hashtags are categorized as follows:

• Trending tags: those stated more regularly, occasionally, and rarely
• Geotags: assist you in attracting a target audience from the specified location
• Personal: This is your company, product, last name, and so on.
• Viral: the most popular hashtags right now (but they have to be relevant to your topic). To designate a certain industry.
• Industry-specific hashtags: To specify a particular industry.

Using the appropriate hashtags can allow you to reach a larger audience and, as a result, enhance your organic reach on Instagram.

Do you want to see a list of trending hashtags for your industry? Using a media monitoring application! The hashtags used on social media in your topic will be analyzed by Inflact.

2. Use location tags

Aside from Instagram hashtags, geolocation is an excellent way to expand your Instagram reach. Some Instagram users look for a specific place rather than a hashtag.

You may also find photos that contain your brand but aren't tagged in. That's a positive approach to gaining new followers and increasing your Instagram reach.

3. Use engaging captions

The easiest strategy to enhance your audience's engagement and attract new viewers is to write engaging captions for your social media accounts that generate conversations on your post. As a result, you'll need time to come up with clever, unique captions that will interest viewers.

Aside from that, Instagram allows you to ask questions, conduct polls, and tag other users in your posts and Instagram Stories. Running a giveaway will certainly produce a lot of online debate, which will aid in increasing your Instagram organic reach.

4. Find your optimal posting times

Varying the time you upload content may have a significant impact on your organic reach. When it comes to Instagram reach, the number of likes and comments obtained immediately after publishing is essential. If the initial round of engagement is high, Instagram is more likely to move your post up in the stream.

Remember that the Instagram algorithm favors material that is recent. So your aim is to publish when your followers are online so that your postings rise to the top of the queue.

The Instagram Insights feature lets you see what time of day and day of the week your followers are most active on Instagram. If they engage with your posts, the Instagram system will reward you by increasing your organic reach.

5. Use high-quality photos and videos

When you submit videos or images to Instagram, you may notice that some media changes when it appears on your profile. In reality, Instagram will automatically resize, modify, and/or compress your digital files.

Although Instagram seems to make every effort to keep this function hidden by default, there is a simple way to enable high-quality uploads. An easy option to adjust your upload preferences may be found deep within the settings menu of your Instagram app.

When you enable this setting, your photographs and videos will not lose quality when you upload them. This setting may be changed on Android or iOS; the methods are similar but slightly different.

6. Use Infographics

Instagram users are increasingly sharing infographics on this social media site. These graphics are created as posts with many photos that may be seen by swiping left.

This type of post is used by brands and influencers alike, who create visuals with text and numbers to share with their audience. Carousel posts accounted for only 4% of Instagram content in 2017. However, by 2023, that figure had risen to 19%.

Example of Infographics by @anushkarathod98

You can create Instagram infographics that walk people through the steps of a process. In some cases, you may need to present information on a slide that is too large to fit on one slide. Alternatively, include a list of suggestions for others to share.

Whatever information you choose to communicate, your infographic will be successful if it is well-created for maximum interaction.

7. Use user-generated content

Curating user-generated material might inspire people to interact with and share it. That's an excellent strategy to increase Instagram engagement rates. Because the Instagram algorithm takes into account users' connections when ranking material in their feeds, creating relationships with your followers via Instagram may also help your content rank better in their feeds.

It will encourage viewers to connect with and share your photographs or videos. I'll go into more detail about Instagram Stories later, which make it even easier to share content.

Traditional media and other non-user-generated material are 35% more remembered and 50% less trustworthy than user-generated stuff.

Posting user-generated content will assist in the growth of relationships with your audience. And having profitable interactions with your followers might help Instagram's algorithm.

8. Use calls to action

Here are some tips from successful bloggers on how to enhance your Instagram reach. CTAs may be utilized in a variety of marketing products, including social media posts and stories, newsletters, and site page copy, among others. Every piece of content produced by a brand should have a purpose. The purpose might be to reach out to new individuals, reconnect with existing followers, promote a product, boost traffic, and so on. And a CTA is the best approach to get people to take action in order to achieve that objective.

Post calls to action on a regular basis, requesting that your followers do something specific. Example: Suggest audience, and websites for content creation and ask them for more "Click the link in bio" or "Get the offer from the link in bio"

Certainly, these postings are typically made for fun, but that is basically the point: users are engaged, and you increase your reach. After all, the individuals who have been tagged will see the post.

9. Tell Instagram Stories

Instagram Stories are featured extensively in the Instagram app, above the feed. It helps you to keep up with your followers' feeds and capture more of their attention. If your fans watch your Stories on a regular basis, it may even help your Instagram posts rank higher in their feeds.

For two reasons, Instagram Stories are important.

Stories allow you to show the human side of your firm. Create separate material, conduct a competition, or record some behind-the-scenes film of your organization. It's a fantastic method to get your business some extra exposure.

Instagram Stories, which display above the news stream, are also excellent for company promotion. When users go into Instagram, the first image they see is your brand logo. I think that's a great opportunity!

This is also true with Instagram live streaming. The further you go live, the more visibility your non-live material will receive, according to Social Media Examiner.

Because the Stories are also dependent on an algorithm, it is necessary to post consistently and provide interesting and inspirational information.

10. Engage with your audience

Instagram engagement involves the multiple methods by which people may connect with your product, such as likes, comments, shares, and saves. Strong engagement indicates that your audience may connect with your brand emotionally enough to make a purchase.

Increased interaction can even assist your content in being favored by the Instagram algorithm, which means you'll continue to reach more and more suitable individuals who are interested in your company.

A huge number of followers does not guarantee a high level of engagement. You should concentrate on creating a strong, brand-loyal community in order to engage your followers.


To successfully promote an account on Instagram, reach is an essential metric. Get your reach growing with these tips.

But don’t forget: success is directly related to the quality of the content you post.